Marcus Theatres Boss Calls On Studios To Delay Home Release Promos During Theatrical Window

Marcus Theatres' leadership is pushing back against studios' practice of promoting home releases while films are still playing in cinemas, arguing that streaming announcements and marketing cut into box office revenue during the crucial theatrical window. The chain, one of the largest theater operators in the U.S., wants studios to hold off on home-release publicity until films have completed their theatrical runs. The tension reflects ongoing friction between theaters and streaming services over release windows—the period studios traditionally reserved exclusively for cinemas before making content available for home viewing.