CHATGPT SHOPPING: OpenAI Rolls Out Virtual Try-On for Clothes...

OpenAI launched virtual try-on and favoriting features in ChatGPT on October 1, letting users upload selfies or product images to see how clothes and accessories would look on them before buying. The new tools use ChatGPT's recently released Images 2.5 model, which OpenAI says generates more realistic lighting and textures. The company is betting on shopping as a growth area for its assistant—though an earlier instant-checkout feature flopped, and Google already rolled out similar virtual try-on last year, meaning OpenAI faces stiff competition in converting browsing into actual sales.