MarketWatch.com - Top StoriesOctober 30, 2026Markets
Amazon's cloud division and advertising business have become critical profit engines for the company, and investors closely watch these segments as barometers of broader tech spending and digital ad demand. When either disappoints relative to expectations, it can overshadow other performance metrics—a dynamic that apparently played out in the company's third-quarter results. AWS profitability and advertising revenue growth have driven Amazon's stock performance in recent years, making them the focal points for Wall Street analysis even when the company projects ambitious future growth elsewhere.