Mbappe Ditches Nike After 20 Years, Signs with Federer-Backed On...

Kylian Mbappe ended a two-decade partnership with Nike to sign with On, the Swiss running shoe company co-founded by tennis legend Roger Federer. The move represents a significant shift in the athletic apparel market, where major athletes increasingly explore alternatives to the traditional mega-sponsors that have dominated endorsement deals for decades. On has been aggressively building its athlete roster as it competes for market share against established giants, making Mbappe—one of soccer's most marketable figures—a major coup for the brand's global expansion efforts.